Powerhouse law firm builds national client relationships using online and print communications.

Case Study: Anderson Kill & Olick

Long a publisher of newsletters and other print communications targeted to diverse practice areas, this top-flight law firm consistently broadened their business communications appeal with web equivalents and interactive marketing events that have succeeded in capturing the attention of clients all over the U.S.

Notables:

• Continuous work on marketing programs since 1992
• Produced more than 400 issues of 10 different publications in print and web media
• More than 300 seminar brochures, invitations, and emails produced and processed
• Helped to increase highly qualified opt-in contact list by 2000% since program started

Services:

1. Online marketing
2. Email communications
3. Graphics
4. Editorial/writing

Conference brochure »View

Overview: Large, successful New York law firm seeks to expand client-base and enhance reputation through publication of print/online newsletters and alerts to targeted audience.

Organization: Headquartered in New York City, Anderson Kill & Olick employs more than 125 attorneys in New York, Washington DC, Philadelphia, New Jersey, Chicago, and Connecticut. Practice areas include Bankruptcy & Restructuring, Business Law, Corporate & Commercial Litigation, Employee Benefits & ERISA, Employment Labor Law, Insurance Recovery, Intellectual Property, Product Liability, and Trusts & Estates. They have won numerous awards, their attorneys speak widely at various events across the country, and the firm organizes and hosts numerous seminars and conferences throughout the year.

Small sampling of newsletters »View

Challenge: To establish and maintain consistent relationships with current and potential customers in highly targeted groups crossing industries and corporate functions all over the U.S. The publications need to target the various practice group markets, while maintaining a cohesive voice and look encompassing the entire firm.

Solution: Launching off of the success of the first newsletter designed by Publishing Resources, The Policyholder Advisor, newsletters and alerts were created with a similar look and feel for an identifiable brand. The publications are available free by mail (print), email (PDF), or online which also increases their national exposure.

Conference brochure »View

Result: Anderson Kill & Olick attorneys are able to publish articles based on their respective expertise on a regular basis throughout the year to a highly targeted market with no geographical boundaries. This serves to expand their exposure and enhance their reputation, and subsequently grow their client base. The publications also serve as a vehicle to advertise the firm’s seminars and conferences and therefore increasing attendance. The program is now entering its fourteenth year with a solid record of steady growth in every benchmark.