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World’s leading financial printer leverages investment in presentation and proposal materials by building an enterprise system to serve a global sales force. |
Publishing Resources was originally engaged by Bowne & Co. to develop presentation materials. The need for a more inspired solution grew as the body of materials grew and merged with previously existing marketing collateral. At the same time, Bowne’s various units were developing their own marketing materials for the widely dispersed sales staff. The cost for Bowne was growing in lost productivity and money.
Starting in 1998, Publishing Resources proposed that the material be centrally organized, pulling from the best of existing PowerPoint files, sales sheets, and proposals. New presentations and proposals were to be developed and targeted for specific customer groups by corporate, as well as by the different industrial sectors and regional sales groups. It all comes together in a new interactive web-based solution: PresentingBowne.com.
Notables:
- Launched in 1998, relaunched in 2002, logged thousands of trouble-free user hours
- Supports more than 500 users in 20 countries
- Reduced average cost of presentation development from $5,500 to $1,500
- More than 5,000 presentations created or accessed and downloaded
Services:
Overview: Global financial printing company develops and distributes sales and marketing presentations, proposals, and other collateral via browser-based web application to internal sales and marketing professionals all over the world. Publishing Resources provided the business applications technology and design experience to deliver centralized support to Bowne’s far-flung sales representatives, while keeping all materials consistent. Representatives in Chicago or New York can make presentations to their customers with the same branded presentation materials as representatives in Asia, Europe, or Latin America.
Organization:
Founded in 1775, Bowne is listed on the New York Stock Exchange (NYSE: BNE). Bowne has more than 3,100 employees and have built a solid reputation for reliability, leadership, innovation, and quality. They have grown from the world’s largest financial printer to an integrated, diversified, and global document and information management-solutions provider.
Challenge: To leverage investments in marketing communications materials and strengthen brand by standardizing sales and marketing materials.
Solution: Publishing Resources was originally engaged by Bowne & Co. to develop presentation materials. The need for a more inspired solution grew as the body of materials grew and merged with previously existing marketing collateral. At the same time, Bowne’s various units were developing their own marketing materials for the widely dispersed sales staff. The cost for Bowne was growing in lost productivity and money. Starting in 1998, Publishing Resources proposed that the material be centrally organized, pulling from the best of existing Powerpoints, sales sheets, and proposals. New presentations and proposals were to be developed and targeted for specific customer groups by corporate, as well as by the different industrial sectors and regional sales groups. It all comes together in a new interactive web-based solution.
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Result: Launched in 1998, and relaunched in 2002, PresentingBowne.com has logged thousands of trouble-free hours of user sessions used to create thousands of presentations and proposals by a global pool of sales and marketing professionals. Management attests to a positive impact on sales growth, and field representatives have registered consistently positive feedback on ease of use, content quality, and accessiblilty.