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In these articles you'll find reliable and concise information and advice intended to help you make the most of your corporate communications efforts: publications, releases, presentations, websites, The Works. The subjects of our articles come from our clients and what they ask about most. We've been doing publishing for many years, and we're very good at it. Honest, there's good stuff in here.
When we started expanding our print communication services in 1994 to include web and multimedia, we started to think of the full suite of services as “The Works.” Clients whose printed publications we edited and produced wanted the same content turned into web pages. PowerPoint presenters wanted printed brochures of their presentation. And website developers ... well, you get the point. Thanks to the diverse skill set of our team, these conversions—sometimes called “repurposing” — were a natural accommodation for clients who had come to trust us to get it right. So, “The Works” is a sort of double entendre to describe services that run the gamut — like condiments on a hot dog — as well as the precision “works” of an efficient machine that hums along effortlessly.
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By:
Richard Mansfield
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Here's a test: If your website begins with "Welcome to…" then you need to update your website. How well does your website fit in with the rest of your company's collateral materials? If your website is a misfit among your other corporate communications - business cards, annual report, newsletters - that's another good reason for an update.
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By:
Richard Mansfield
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We work with clients to realize objectives that we define as closely as possible at the outset of the project. The objectives may change—and often do—and then we must adjust to accommodate them. As part of the process we set expectations of realistic outcomes, then we work like heck to surpass them.
That’s a fairly technical description of our essential business ethic. But it’s fair to say that these words mean nothing unless they are backed up by the good old human emotion of caring.
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By:
Dany Petraska
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When working with a designer on your website or printed materials you may be faced with the decision of purchasing a photo or illustration. But, when the invoice arrives for your “royalty-free” or “rights-managed” artwork, what are you really buying? You should know the difference between the two before you buy.
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The single biggest problem in communication is the illusion that it has taken place.
George Bernard Shaw
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